Project Description

THE OPPORTUNITY

Amy Berry emphasizes the difference that even the smallest and often overlooked details can make in her interior designs. Once elaborate plans ranging from complete overhauling demolition to aesthetic treatment updates are completed, it’s the styling and strategic use of detail that finishes a home. A favorite unexpected personalization for her clients’ led to the idea of her own product line extension: dog beds!

THE SOLUTION

The fabrics with bold patterns and color were best contrasted against a seamless white for her online store.  This created the possibility for all angles and detailing of the beds, from their cord finishing, seam-stitching, and monograms. Berry’s own pup, “Fitz” modeled the pillow tower announcing their new offering for their Instagram introduction of the roll-out. This golden-doodle’s success rate is proven in his sketched profile headlining the new online store.

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