With a foundation of their successful estate collections and personally designed jewelry pieces from global travels, de Boulle sought to communicate their expertise for one of life’s ultimate stages for giving jewelry in their debut bridal collection. Specializing in creating custom designs for grooms to give in proposal and for betrothed to give to each other in matrimony, pictures showcasing their work in the context weddings was a must.
Jewelry pieces were paired with gowns by Nardos Imam and were photographed at a private residence. The resulting images were to be used in window displays for the storefront, and lifestyle shots were directed to accompany their catalogue for mailed distribution. The same photo shoot was also used for digital content on the home page of their website and for their social media channels.